As the age-old adage goes: the customer is king. These are words that Paula lives by, forever focusing on good service and genuine innovation that puts the user first. Driven by exceptional service design, and spurred by her experience as a Scrum Master at LOVOO, let Paula encourage you to rethink, revise, test… and rethink again how you engage with users during her BedTalk – ultimately with the aim of creating real, lasting benefits that solve both local and global problems.