Paolo as a measured optimist, believes that behind the beauties of Italy there is still unexpressed potential. The experience in the world of consulting, in research and training and, lastly, as secretary of the President of Tuscany, gives him a transversal look at critical issues and opportunities for local development. The start-up office of the “Invest in Tuscany”, the management of corporate investment and crisis groups and the turn-around operations, are examples of how a public authority can become effective. Tuscany to the good investor-connoisseur can offer several surprises: despite “time is money”, with a bit of foresight, in this land “time becomes value” (and hardly, whoever invests, then wants to leave … like a tourist who once tasted the Tuscan spirit, is no longer content with a postcard but tries to take that spirit with him or to return.)