As the Chief Brand Officer of The Student Hotel, Jason Steere is on a mission to create memorable experiences that positively impact guests. Based on his experience launching Nike’s flagship stores and running his own retail-focused design business, he’s with a brief to increase brand awareness through PR and social media, boosting both brand communications and the guest experience. Steere is armed with relentless positivity, and the motto “If it were easy, everybody would be doing it”.