Copywriter and communication expert, in 2002 she founded the creative agency Almagreal in Florence, which leads with the role of Creative Executive. Synthesizing the world with words and graphic design is the task of her productive thinking. She is a staunch supporter of the concept that without strategy there can not be creativity and that this is not only an artistic exercise, but that it must move the heart and the brain. Instinct guides his hand and his eye into every project he faces. He works with photographers, illustrators, videomakers and sound designers around the world and has never stopped dreaming and imagining possible worlds.